Els Gijsbrechts

发表

A new medium, a new message? Elecronic mail in academic settings

Luuk Van Waes, Chantal Vaessen, Els Gijsbrechts, 1997 .

On store format, category space allocation, and opportunities for micromarketing

Els Gijsbrechts, Katia Campo, 2002 .

De invloed van stock-out communicatie op consumentenreacties in online supermarkten

Els Gijsbrechts, Katia Campo, Els Breugelmans, 2007 .

Try It, You'll Like It - Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption

Els Gijsbrechts, Bram Foubert, E. Gijsbrechts, 2016, Mark. Sci..

The Effects of Shelf Display on Online Grocery Choices

Els Gijsbrechts, Katia Campo, Els Breugelmans, 2006 .

'Hello Jumbo!' The Spatio-Temporal Rollout and Traffic to a New Grocery Chain After Acquisition

Els Gijsbrechts, Arjen van Lin, E. Gijsbrechts, 2019, Manag. Sci..

Modeling store price image using a Bayesian approach

Els Gijsbrechts, C. J. Lourenco, R. Paap, 2007 .

Please or Squeeze? Brand performance implications of constrained and unconstrained multi-item promotions

Els Gijsbrechts, Bram Foubert, E. Gijsbrechts, 2010, Eur. J. Oper. Res..

Towards a decision support system for hierarchically allocating marketing resources across and within product groups

Philippe A. Naert, Els Gijsbrechts, 1987 .

Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue

Els Gijsbrechts, Hans Haans, E. Gijsbrechts, 2010 .

Shelf sequence and proximity effects on online grocery choices

Els Gijsbrechts, Katia Campo, E. Breugelmans, 2005 .

Winners and Losers in a Major Price War

Koen Pauwels, Els Gijsbrechts, Harald J. van Heerde, 2008 .

Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

Els Gijsbrechts, Katia Campo, Katia Campo, 2004 .

The Battle for Health and Beauty: What Drives Supermarket and Drugstore Category-Promotion Lifts?

Els Gijsbrechts, E. Gijsbrechts, Arjen van Lin, 2016 .

Specification and empirical evaluation of a cluster-asymmetry market share model

Marc Vanhuele, Els Gijsbrechts, P. Abeele, 1990 .

Shopper Response to Bundle Promotions for Packaged Goods

Els Gijsbrechts, Bram Foubert, E. Gijsbrechts, 2007 .

Asymmetric cannibalism in retail assortments

Alain Bultez, Pierre Vanden Abeele, Philippe A. Naert, 1989 .

Consumption-Based Cross-Brand Learning: Are Private Labels Really Private?

Els Gijsbrechts, E. Gijsbrechts, M. Szymanowski, 2012 .

The impact of location factors on the attractiveness and optimal space shares of product categories

Ann Verhetsel, Els Gijsbrechts, Katia Campo, 2000 .

Dynamics in consumer response to product unavailability: do stock-out reactions signal response to permanent assortment reductions?

Els Gijsbrechts, Katia Campo, Katia Campo, 2004 .

Retail assortment, shelf and stockout management : Issues, interplay and future challenges

Els Gijsbrechts, Katia Campo, Katia Campo, 2005 .

Opportunities for active stock-out management in online stores: The impact of the stock-out policy on online stock-out reactions

Els Gijsbrechts, Katia Campo, Els Breugelmans, 2005 .

The impact of retailer stockouts on whether, how much, and what to buy

Els Gijsbrechts, Katia Campo, Katia Campo, 2003 .

Computer-simulated shopping experiments for analyzing dynamic purchasing patterns: Validation and guidelines

Els Gijsbrechts, Katia Campo, Katia Campo, 1998 .

The impact of location-specific factors on the attractiveness and performance of product categories

Ann Verhetsel, Els Gijsbrechts, Katia Campo, 1999 .

Viral marketing: What is it, and what are the components of viral success?

Gerrit van Bruggen, Rik Pieters, Marnik G. Dekimpe, 2010 .

Prices and pricing research in consumer marketing: Some recent developments

Els Gijsbrechts, E. Gijsbrechts, 1993 .

Erratum to "Patterns in consumption-based learning about brand quality for consumer packaged goods" [Intern. J. of Research in Marketing 30/3 (2013) 219-235]

Els Gijsbrechts, Maciej Szymanowski, 2013 .

The Impact of National Brand Introductions on Hard-Discounter Image and Share-of-Wallet

Els Gijsbrechts, E. Gijsbrechts, Carlos Lourenço, 2013 .