When they experience service failures, customers look for causes. They seek to understand whether the service firm could have prevented the failure (controllability attribution) and whether the cause ...
In recent years, due to the blend of the ethnic minority areas multiethnic populations of the city are continuously liquidity, lack of trust and growing cultural conflicts bring huge hidden trouble to...
Culture affects the preferences of users and their expectations of the elements found in the user interfaces of programs. This study investigates the influence of culture, as well as the specific expe...
Abstract The question of how to design attractive model in online advertising is especially important for online operators of electronic commerce websites. This study examines how a model’s eye gaze d...
Abstract Effectively displaying goods in search results is valuable for B2C merchants to earn clicks from consumers and even increase sales. Taking down jackets and trousers sold on Tmall—China's larg...
ABSTRACT Despite the influence of electronic word-of-mouth (eWOM) messages in decision-making processes, few studies have tested the determinants of persuasive eWOM messages among social media users. ...
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