abstract With eye tracker technology the attentional effect of packaging is studied in spots in joint attention situation, when the packaging interacts with the protagonist through his gaze. The resul...
Why use open-ended questions? This chapter provides an up-to-date overview on the use of open-ended questions in novel rapid sensory methodologies and the potential applications in which they could pr...
To guide consumers in their decision process, especially food products often carry labels indicating production method or nutritional content. However, past research shows that many labels are rarely ...
Three-dimensional virtual representations of consumer products are expected to gain relevance in e-commerce applications as low cost virtual reality headsets arrive on the market in the next years. Ho...
This study was predicated on gaze behaviour in front-of-shelf orientation. The purpose of this paper is to analyse the effect of the presence (absence) of competing brands on consumer attention in fro...
This paper investigates the impact on visual attention of a symmetrical versus an asymmetrical arrangement on the front of pack (FOP) of FMCGs. The authors conducted a laboratory experiment using an e...
This article investigates the potential use of Eye Tracking as a neuromarketing tool and its potential for marketing in general. We sought to identify some of the main applications within the mainstre...
The visual aspects of packaging design (think here of color and form, or image mold) are critical to the success or failure of many of the products on the supermarket shelf. While a large body of rese...
The present work studied attentional capture and importance of package attributes for consumers' perception of similarities and differences among products through a combination of eye-tracking and pro...
The present research examined the possibility that subtle face-like features (a smile- or a frown-like line) on a product can influence evaluations of and preferences for that product. The same within...
The paper presents results of the experimental investigation based on the eye tracking data regarding the pairwise comparisons of box package designs. Persons taking part in the study were asked to vi...
The new technological advances achieved during the last decade allowed the scientific community to investigate and employ neurophysiological measures not only for research purposes but also for the st...
The last few years have seen an ongoing increase of interest in multisensory brand analysis and design. However, with the growing opportunity to design for each and every one of the customer’s senses,...
The eye-tracking has been widely used in multiple discipline studies in recent years. However, most of the studies focused on the analysis for static images or text but less for highly interactive ope...
The development of neuroimaging techniques such as functional magnetic resonance imaging (fMRI) has provided marketers with the possibility of studying changes in brain activity in relation to marketi...
The aim of this paper is to present a methodology on the application of neuroanalysis to the design of banknotes and security features. Traditionally, evaluation of the perception of banknotes is base...
The aim of this paper is to present a methodology on the application of neuroanalysis to the design of banknotes and security features. Traditionally, evaluation of the perception of banknotes is base...
The aim of this paper is to illustrate how the designer can use and exploit results obtained by applying different methods and techniques of cognitive ergonomics. In particular, this study made use of...
Spend your time even for only few minutes to read a book. Reading a book will never reduce and waste your time to be useless. Reading, for some people become a need that is to do every day such as spe...
People often purchase food products on impulse and their visual impression of such products plays an important role in impulse buying. Consumers are also likely to buy food items based on the images a...