Confusion with Diffusion? Unravelling IS Diffusion and Innovation Literature with a Focus on SME'S

The aim of this paper is to contribute to understanding of the various models used in research for the adoption and diffusion of information technology in small and medium sized enterprises (SMEs). Starting with Rogers' diffusion theory and behavioural models, technology adoption models used in IS research are discussed. Empirical research has shown that the reasons why firms choose to adopt or not adopt technology is dependent on a number of factors. These factors can be categorised as owner/manager characteristics, firm characteristics, and other characteristics. The existing models explaining IS diffusion and adoption by SMEs overlap and complement each other. This paper reviews the existing literature and proposes a comprehensive model which includes the whole array of variables from earlier models.

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