Information Technology and Relationship Marketing: Advances, Incompatibilities, and Opportunities

[1]  Linda D. Peters,et al.  IT enabled marketing: a framework for value creation in customer relationships , 1997 .

[2]  Rodney L. Stump,et al.  Employing information technology in purchasing: Buyer-supplier relationships and size of the supplier base , 1997 .

[3]  Sang-Lin Han,et al.  A conceptual framework of the impact of technology on customer‐supplier relationships , 1997 .

[4]  John Hagel,et al.  The real value of on-line communities , 1999 .

[5]  Don E. Schultz,et al.  The inevitability of integrated communications , 1996 .

[6]  D. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations , 1996 .

[7]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .

[8]  M. Colgate,et al.  Customer defection: a study of the student market in Ireland , 1996 .

[9]  A. Grant,et al.  Realize Your Customers' Full Profit Potential , 1995 .

[10]  J. Sheth,et al.  Relationship marketing in consumer markets: Antecedents and consequences , 1995 .

[11]  S. Hunt,et al.  The Commitment-Trust Theory of Relationship Marketing , 1994 .

[12]  M. Venkatraman It-enabled business transformation: from automation to business scope redefinition , 1994 .

[13]  S. Haeckel,et al.  Managing by wire , 1993 .

[14]  Martin Christopher,et al.  Relationship Marketing: Bringing Quality, Customer Service and Marketing Together , 1993 .

[15]  Andrew C. Boynton,et al.  Achieving Dynamic Stability through Information Technology , 1993 .

[16]  F. Webster The Changing Role of Marketing in the Corporation , 1992 .

[17]  Rashi Glazer Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset , 1991 .

[18]  Robert C. Blattberg,et al.  Interactive Marketing: Exploiting the Age of Addressability , 1991 .

[19]  Jule B. Gassenheimer,et al.  Marketing and Exchange , 1987 .

[20]  E. Gummesson The new marketing—Developing long-term interactive relationships , 1987 .

[21]  F. Dwyer,et al.  Developing Buyer-Seller Relationships: , 1987 .