Brief Introduction to the National Open Innovation System (NOIS) Paradigm : Supporting individual creativity in an online social network with content recommendation

. On the basis of beliefs on open innovation, online social networks and Web 2.0, we propose a new type of approach based on people-to-people interaction to support national innovation activities. With the aim of generating new ideas, our National Open Innovation System (NOIS) combines two rival innovation sources: (1) technology and social foresight research, and (2) customer needs and experiences (i.e. customer orientation strategy). By integrating content recommendation tools with NOIS, we increase the dynamics of the individual’s creativity and create an online environment where conventional habits are easily exceeded. Combined, the approaches of collaborative content production and intelligent content recommendation will significantly boost the possibilities of unexpected findings, which have been identified as a major innovation source.

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