Technology Acceptance of Virtual Reality for Travel Planning

The appearance of affordable hardware has made Virtual Reality (VR) one of 2015s most discussed electronic consumer devices. Its technological power lies in its intensity and the simulated realism it is able to provide. Although gaming is the main driver behind current developments, other domains may benefit as well. Tourism and destination management in particular can be considered for application. Within this context, this technology would not only allow for a more realistic pre-experience of potential destinations, but also enable tourism providers with novel ways of promoting their services to prospective tourists. In order to estimate the potential of VR in tourism, a survey based on the Technology Acceptance Model, has been conducted. After virtually travelling to a selected destination, participants had to complete a 36-item questionnaire. Results indicate significant effects of Perceived Immersion, Interest, Perceived Enjoyment and Perceived Usefulness on the Intention to Use VR technology for travel planning.

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