Entrepreneurship: A Process Perspective

Preface. Part One: ENTREPRENEURSHIP: WHO, WHAT, WHY? 1. Entrepreneurship: A Field, An Activity-- And a Way of Life. 2. Entrepreneurial Activities: Their Origins, Forms, and Suitability for New Ventures. 3. Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition. Part Two: ASSEMBLING THE RESOURCES. 4. What Entrepreneurs Needs to Know Before They Start: Acquiring and Interpreting Information about Markets, Competitors and Government. 5. Assembling the Team: Acquiring and Utilizing Essential Human Capital. 6. Financial Resources for New Ventures: How to Get Them, How to Manage Them. 7. Writing an Effective Business Plan: Building a Roadmap to Success. Part Three: LAUNCHING THE NEW VENTURE. 8. Legal Issues Relating to New Ventures ? At Start-up and Afterward. 9. Marketing in a New Venture. 10. Strategy: Planning for Competitive Advantage. Part Four: RUNNING THE BUSINESS: BUILDING LASTING SUCCESS. 11. Preparing for and Attaining Growth: Strategies for Building Lasting Success. 12. Managing New Ventures for Growth. Part Five: HARVESTING THE REWARDS. 13. Exit Strategies for Entrepreneurs: The Concluding Act. Appendix: Accounting for Entrepreneurs: A Review of Key Principles and Essential Practices. Glossary. Name Index.