EVALUATING IMPRESSION OF VERTICAL GREENERY USING SD METHOD

Vertical greenery in buildings is coming into increased use in recent years. Since vertical greenery directly affects the appearance of a building, it is necessary to study the impression of vertical greenery design in order to improve the urban landscape as well as to provide a comfortable living environment to urban people.In this study, the semantic differential (SD) method was used for evaluating 14 buildings with vertical greenery in urban areas so as to identify the evaluating impression of vertical greenery designs. The results of this study are the following:1. Three factors were used in the following order during the evaluation: “Visual Beauty”, “Harmony” and “Potency”.2. Among various types of greening methods, the unit-type greening method in which plants were allocated at the bottom of the building in a landscape-oriented space and in which green coverage was 35-50% was highly rated.3. There was a gender difference; male tended to value “Potency”. There was a generation difference; 20's and 30's tended to value “Visual Beauty” and 40's and 50's tended to value “Potency”.