A structural model of information privacy concerns toward hospital websites

Purpose – The purpose of this paper is to propose and empirically test a theoretical model that considers the predictors of an individual’s perceptions of information privacy, and also how it relates to his/her behavioral intention toward approaching hospital web sites. Design/methodology/approach – This paper collects data using survey methodology. A total of 331 usable participants are gathered and analyzed via structural equation modeling. Findings – Significant predictors of information privacy concerns include a stated online privacy policy and a hospital’s reputation. Further, online privacy policy predicts a hospital’s reputation. Finally, hospital reputation and information privacy concerns significantly predict an individual’s behavioral intention toward approaching hospital web sites. Research limitations/implications – The study confirmed that an online privacy policy and reputation can effectively alleviate specific information privacy concerns; therefore, this may indicate that these two fact...

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