User Experience Classification Based on Emotional Satisfaction Mechanism

The invention of iPhone was a breakthrough in the mobile phone market, since then the values of user experience began to be widely realized. However, the basic theoretical construction of user experience is still incomprehensive. This has been a constraint on the effective implementation of UX studies and design practice for a long time. Clear classification of user experience is one of the theoretical problems to be solved. This study analyzes the emotional satisfaction mechanism reflected in various cases of purchase to define six experience categories which are utility experience, usability experience, aesthetic experience, novel experience, fashion experience, symbol experience. Their relationships and influence are also discussed. Each of these concepts specifies a range of practice for researchers while ensuring its independence. As a result, a systematic user experience classification system is established, which can assist UX investigators specifying their practice objects to effectively conduct their user study.