Market Segmentation and Competitive Analysis for Supermarket Retailing

Demonstrates the usefulness of combining retail market segmentation with competitive analysis as a very effective method to understand the dynamics of retail markets and to analyse strategic options for supermarket chains. Attempts to advance the market segmentation research by narrowing the gap between the academically oriented research on segmentation and the practical application of segmentation research. Applies the recommended methodology to a largescale investigation and discusses the empirical findings along with strategic implications for supermarket retail chain organizations.

[1]  Michel Wedel,et al.  Segmenting retail markets on store image using a consumer-based methodology , 1991 .

[2]  J. Barry Mason,et al.  Multisegment analysis of supermarket patronage , 1990 .

[3]  Stuart Van Auken,et al.  MULTIDIMENSIONAL SCALING AND RETAIL POSITIONING: AN APPRAISAL , 1991 .

[4]  D. Tigert,et al.  A competitive structure and segmentation analysis of the Chicago fashion market , 1989 .

[5]  Yoram Wind,et al.  Issues and Advances in Segmentation Research , 1978 .

[6]  Alan Hallsworth,et al.  WHO SHOPS WHERE? AND WHY? , 1991 .

[7]  A. Mitton.  Foreign retail companies operating in the UK , 1987 .

[8]  Edward W. Cundiff.  Concepts in Comparative Retailing , 1965 .

[9]  J. Hamill,et al.  BRITISH RETAIL ACQUISITIONS IN THE US , 1990 .

[10]  David A. Gautsch.  Specification of Patronage Models for Retail Center Choice , 1981 .

[11]  S. Dibb,et al.  TARGETING, SEGMENTS AND POSITIONING , 1991 .

[12]  C. Clarke‐Hill,et al.  DIRECTIONAL GROWTH BY EUROPEAN RETAILERS , 1990 .

[13]  A. Tordjman.  The French hypermarket: Could it be developed in the States? , 1988 .

[14]  G. Lewis.  STRATEGIC MANAGEMENT CONCEPTS IN US FOOD RETAILING AND WHOLESALING , 1991 .

[15]  QUICK RESPONSE RETAILING IN CANADA AND THE NETHERLANDS , 1991 .

[16]  J. Louviere,et al.  Shopping-center patronage models: Fashioning a consideration set segmentation solution , 1990 .

[17]  T. Oum,et al.  Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons , 1983 .

[18]  D. Gensch.  Empirically Testing a Disaggregate Choice Model for Segments , 1985 .

[19]  Manendra Mohan,et al.  International Marketing , 1978, International Business Strategy.

[20]  A. Treadgold.  THE DEVELOPING INTERNATIONALISATION OF RETAILING , 1990 .