Ethics in retailing: Perceptions of retail salespeople

Research interest on ethics has increased substantially within the past twenty years. To date, however, little published research has examined ethical problems of retail salespeople. This frame of reference should be of importance to retail managers because the nature of the retail sales job may lead to ethical problems for sales personnel. This article examines what situations (1) are ethically troublesome for retail salespeople, (2) are believed to be currently addressed by company policies, and (3) should be addressed by company policies. Implications for retail management are also discussed.

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