A research agenda for making scanner data more useful to managers

[1]  Peter E. Rossi,et al.  Determinants of Store-Level Price Elasticity , 1995 .

[2]  Stephen J. Hoch,et al.  EDLP, Hi-Lo, and Margin Arithmetic , 1994 .

[3]  Giacomo Mauro DAriano.  Brand Equity and Advertising: Advertising's Role in Building Strong Brands. , 1994 .

[4]  J. Foley,et al.  Decomposing a Brand's Customer Franchise into Buyer Types , 1993 .

[5]  Leonard M. Lodish,et al.  An Implemented System for Improving Promotion Productivity Using Store Scanner Data , 1993 .

[6]  David K. Goldstein,et al.  Product managers' use of scanner data : a story of organizational learning , 1993 .

[7]  D. Wittink,et al.  Dangers in using market-level data for determining promotion effects : working paper , 1993 .

[8]  Gary J. Russell.  A model of latent symmetry in cross price elasticities , 1992 .

[9]  D. Wittink,et al.  Diagnosing competitive reactions using (aggregated) scanner data , 1992 .

[10]  R. Staelin,et al.  The long-term differentiation value of marketing communication actions , 1992 .

[11]  Robert P. Leone,et al.  Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability , 1991 .

[12]  Robert C. Blattberg,et al.  Interactive Marketing: Exploiting the Age of Addressability , 1991 .

[13]  Terry Elrod,et al.  Internal analysis of market structure: Recent developments and future prospects , 1991 .

[14]  Peter E. Rossi,et al.  Quality perceptions and asymmetric switching between brands , 1991 .

[15]  Robert C. Blattberg,et al.  Database Models And Managerial Intuition: 50% Model + 50% Manager , 1990 .

[16]  A. Ehrenberg,et al.  Double Jeopardy Revisited , 1990 .

[17]  Scott A. Neslin,et al.  A Market Response Model for Coupon Promotions , 1990 .

[18]  Robert C. Blattberg,et al.  Sales Promotion: Concepts, Methods, and Strategies , 1990 .

[19]  Robert C. Blattberg,et al.  Sales promotion: The long and the short of it , 1989 .

[20]  Robert C. Blattberg,et al.  Price-Induced Patterns of Competition , 1989 .

[21]  Greg M. Allenby.  A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data , 1989 .

[22]  Robert W. Shoemaker,et al.  Analyzing Incremental Sales from a Direct Mail Coupon Promotion , 1989 .

[23]  Robert P. Leone,et al.  Measuring the Effect of Retail Store Promotions on Brand and Store Substitution , 1988 .

[24]  Scott B. MacKenzie,et al.  A Structural Equations Analysis of the Impact of Price Promotions on Store Performance , 1988 .

[25]  Terry Elrod,et al.  Choice Map: Inferring a Product-Market Map from Panel Data , 1988 .

[26]  Steven M. Shugan.  Estimating Brand Positioning Maps Using Supermarket Scanning Data , 1987 .

[27]  Richard Staelin,et al.  Judgment Based Marketing Decision Models: An Experimental Investigation of the Decision Calculus Approach , 1979 .

[28]  Leonard M. Lodish,et al.  Evaluation of the Effectiveness of a Model Based Salesman's Planning System by Field Experimentation , 1977 .

[29]  Frank M. Bass,et al.  Equilibrium Stochastic Choice and Market Penetration Theories: Derivations and Comparisons , 1976 .

[30]  C. Chatfield,et al.  Results concerning Brand Choice , 1975 .

[31]  Kenneth Hilton,et al.  Repeat-Buying: Theory and Applications. , 1973 .