Modelling Human Factors in Perceptual Multimedia Quality: On The Role of Personality and Culture

Perception of multimedia quality is shaped by a rich interplay between system, context and human factors. While system and context factors are widely researched, few studies consider human factors as sources of systematic variance. This paper presents an analysis on the influence of personality and cultural traits on the perception of multimedia quality. A set of 144 video sequences (from 12 short movie excerpts) were rated by 114 participants from a cross-cultural population, producing 1232 ratings. On this data, three models are compared: a baseline model that only considers system factors; an extended model that includes personality and culture as human factors; and an optimistic model in which each participant is modelled as a random effect. An analysis shows that personality and cultural traits represent 9.3\% of the variance attributable to human factors while human factors overall predict an equal or higher proportion of variance compared to system factors. In addition, the quality-enjoyment correlation varied across the excerpts. This suggests that human factors play an important role in perceptual multimedia quality, but further research to explore moderation effects and a broader range of human factors is warranted.

[1]  I. Deary,et al.  Personality Traits, 2nd Edition , 1998 .

[2]  Wei Song,et al.  Saving bitrate vs. pleasing users: where is the break-even point in mobile video quality? , 2011, MM '11.

[3]  George Ghinea,et al.  QoS impact on user perception and understanding of multimedia video clips , 1998, MULTIMEDIA '98.

[4]  S. Gosling,et al.  A very brief measure of the Big-Five personality domains , 2003 .

[5]  Yi Zhu,et al.  Towards a comprehensive model for predicting the quality of individual visual experience , 2015, Electronic Imaging.

[6]  B. Manav.  Color‐emotion associations and color preferences: A case study for residences , 2007 .

[7]  A. Tellegen,et al.  PERSONALITY PROCESSES AND INDIVIDUAL DIFFERENCES An Alternative "Description of Personality": The Big-Five Factor Structure , 2022 .

[8]  Nuria Oliver,et al.  Towards Computational Models of the Visual Aesthetic Appeal of Consumer Videos , 2010, ECCV.

[9]  Manuela Pereira,et al.  Factors Influencing Quality of Experience , 2014, Quality of Experience.

[10]  Gert Jan Hofstede,et al.  Cultures and Organizations - Software of the Mind: Intercultural Cooperation and its Importance for Survival (3. ed.) , 2010 .

[11]  Richard N. Landers,et al.  An Inconvenient Truth: Arbitrary Distinctions Between Organizational, Mechanical Turk, and Other Convenience Samples , 2015, Industrial and Organizational Psychology.

[12]  C. Mora.  Cultures and Organizations: Software of the Mind Intercultural Cooperation and Its Importance for Survival , 2013 .

[13]  Markus Fiedler,et al.  A generic quantitative relationship between quality of experience and quality of service , 2010, IEEE Network.

[14]  Weisi Lin,et al.  The CP-QAE-I: A video dataset for exploring the effect of personality and culture on perceived quality and affect in multimedia , 2015, 2015 Seventh International Workshop on Quality of Multimedia Experience (QoMEX).

[15]  G. Hofstede.  Dimensionalizing cultures: The Hofstede model in context , 2011 .

[16]  A. Schaefer,et al.  Please Scroll down for Article Cognition & Emotion Assessing the Effectiveness of a Large Database of Emotion-eliciting Films: a New Tool for Emotion Researchers , 2022 .

[17]  I. Deary,et al.  Personality traits, 2nd ed. , 2003 .

[18]  C. B. Colby.  The weirdest people in the world , 1973 .

[19]  Marcus Barkowsky,et al.  Freely available large-scale video quality assessment database in Full-HD resolution with H.264 coding , 2013, 2013 IEEE Globecom Workshops (GC Wkshps).

[20]  Susan R. Fussell,et al.  Does Culture Interact with Media Richness? The Effects of Audio vs. Video Conferencing on Chinese and American Dyads , 2007, 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07).

[21]  Roel Bosker,et al.  Multilevel analysis : an introduction to basic and advanced multilevel modeling , 1999 .

[22]  Judith Redi,et al.  Beauty is in the scale of the beholder: Comparison of methodologies for the subjective assessment of image aesthetic appeal , 2014, 2014 Sixth International Workshop on Quality of Multimedia Experience (QoMEX).

[23]  A. Buss,et al.  Personality Traits , 1973 .

[24]  Toshiharu Taura,et al.  Object vs. Relation: Understanding the Link between Culture and Cognition with the Help of WordNet , 2011, Int. J. Asian Lang. Process..

[25]  S. Möller,et al.  All Users Are (Not) Equal - The Influence of User Characteristics on Perceived Quality, Modality Choice and Performance , 2011, IWSDS.

[26]  S. Levinson,et al.  WEIRD languages have misled us, too , 2010, Behavioral and Brain Sciences.

[27]  George Ghinea,et al.  The impact of cognitive styles on perceptual distributed multimedia quality , 2003, Br. J. Educ. Technol..

[28]  Yuri Miyamoto.  Advances in Experimental Social Psychology , 2011 .

[29]  Weisi Lin,et al.  Personality Modeling Based Image Recommendation , 2015, MMM.

[30]  Touradj Ebrahimi,et al.  Implicit experiences as a determinant of perceptual quality and aesthetic appreciation , 2011, ACM Multimedia.

[31]  Xiaoou Tang,et al.  Photo and Video Quality Evaluation: Focusing on the Subject , 2008, ECCV.

[32]  Rajiv Soundararajan,et al.  Study of Subjective and Objective Quality Assessment of Video , 2010, IEEE Transactions on Image Processing.

[33]  J. Xin,et al.  Analysis of cross‐cultural color emotion , 2007 .

[34]  R. Nisbett,et al.  The influence of culture: holistic versus analytic perception , 2005, Trends in Cognitive Sciences.

[35]  Christian Timmerer,et al.  Investigating the impact of sensory effects on the Quality of Experience and emotional response in web videos , 2012, 2012 Fourth International Workshop on Quality of Multimedia Experience.

[36]  Federica Battisti,et al.  A study on the effects of quality of service parameters on perceived video quality , 2014, 2014 5th European Workshop on Visual Information Processing (EUVIP).

[37]  Alessandro Perina,et al.  Unveiling the multimedia unconscious: implicit cognitive processes and multimedia content analysis , 2013, ACM Multimedia.

[38]  H. Bastian.  Sensation and Perception.—I , 1869, Nature.

[39]  Stephen R. Gulliver,et al.  Defining user perception of distributed multimedia quality , 2006, TOMCCAP.

[40]  Mansoor Hyder,et al.  Are QoE Requirements for Multimedia Services Different for Men and Women? Analysis of Gender Differences in Forming QoE in Virtual Acoustic Environments , 2012 .

[41]  Judith Redi,et al.  How passive image viewers became active multimedia users : new trends and recent advances in subjective assessment of quality of experience , 2015 .

[42]  J. Henrich,et al.  The weirdest people in the world? , 2010, Behavioral and Brain Sciences.