Exploring Business Models and Dynamic Pricing Frameworks for SPOC Services

MOOCs provide irreplaceable opportunities of making high-quality courses accessible to everybody. However, MOOCs are often criticized for lacking sustainable business models, and academic research for business strategies for MOOCs is also a blind spot currently, especially for the B2B markets. As the primary B2B business model, SPOC services can help the institutional users to improve their in-classroom teaching outcomes, as well as bring considerable revenue to the MOOC platforms. In this work, we formulate the economic model and pricing strategy for SPOC services in a theoretical way and further present the future work of applying our model in real markets.

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