Discourse Analysis Organizational Analysis

The question of discourse, and the manner in which it shapes our epistemology and understanding of organization, are central to an expanded realm of organizational analysis. It is one which recognizes that the modern world we live in and the social artefacts we rely upon to successfully negotiate our way through life, are always already institutionalized effects of primary organizational impulses. Social objects and phenomena such as ‘the organization’, ‘the economy’, ‘the market’ or even ‘stakeholders’ or ‘the weather’, do not have a straightforward and unproblematic existence independent of our discursively-shaped understandings. Instead, they have to be forcibly carved out of the undifferentiated flux of raw experience and conceptually fixed and labelled so that they can become the common currency for communicational exchanges. Modern social reality, with its all-too-familiar features, has to be continually constructed and sustained through such aggregative discursive acts of reality-construction. The idea that reality, as we know it, is socially constructed, has become an accepted truth. What is less commonly understood is how this reality gets constructed in the first place and what sustains it. For the philosopher William James, our social reality is always already an abstraction. Our lifeworld is an undifferentiated flux of fleeting sense-impressions and it is out of this brute aboriginal flux of lived experience that attention carves out and conception names: