Sam: A Decision Support System for Retail Supply Chain Planning for Private-label Merchandise with Multiple Vendors

A number of retail firms use a “private-label” strategy in which merchandise is sold under a brand name exclusive to the retail firm, but manufactured by one or more independent vendors. While offering a number of benefits, this approach also poses a different set of supply chain challenges than manufacturer-brand-based retailing, in that the retail firm must take a more active role in organizing and coordinating the planning and materials management activities in a supply base that is often dispersed and heterogenous.

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