The History of Communications and its Implications for the Internet

The Internet is the latest in a long succession of communication technologies. The goal of this work is to draw lessons from the evolution of all these services. Little attention is paid to technology as such, since that has changed radically many times. Instead, the stress is on the steady growth in volume of communication, the evolution in the type of traffic sent, the qualitative change this growth produces in how people treat communication, and the evolution of pricing. The focus is on the user, and in particular on how quality and price differentiation have been used by service providers to influence consumer behavior, and how consumers have reacted. There are repeating patterns in the histories of communication technologies, including ordinary mail, the telegraph, the telephone, and the Internet. In particular, the typical story for each service is that quality rises, prices decrease, and usage increases to produce increased total revenues. At the same time, prices become simpler. The historical analogies of this paper suggest that the Internet will evolve in a similar way, towards simplicity. The schemes that aim to provide differentiated service levels and sophisticated pricing schemes are unlikely to be widely adopted.

[1]  J. Lockhart Memoirs of the life of Sir Walter Scott/ J. G. Lockhart , 1837 .

[2]  J. Graves History of the post-office , 1855 .

[3]  J. Gilbert History of the post office , 1855 .

[4]  The Post Office of fifty years ago : containing reprint of Sir Rowland Hill's famous pamphlet, dated 22nd February, 1837, proposing penny postage : with facsimile of the original sketch for the postage stamp, and other documents , 1887 .

[5]  Richard Theodore Ely,et al.  The Telegraph Monopoly , 1889 .

[6]  R. W. Burgess,et al.  BUREAU OF THE CENSUS , 1992 .

[7]  Alfred Rosling Bennett The Telephone Systems of the Continent of Europe , 1895, Nature.

[8]  The development of the telephone in Europe , 1911 .

[9]  A. D. Smith The Development of Rates of Postage: An Historical and Analytical Study. , 1918 .

[10]  W. E. Rich The history of the United States Post Office to the year 1829 , 1924 .

[11]  J. W. Stehman The financial history of the American telephone and telegraph company , .

[12]  F. J. Brown The Cable and Wireless Communications of the World: a Survey of Present Day Means of International Communication by Cable and Wireless; containing Chapters on Cable and Wireless Finance , 1928, Nature.

[13]  Alvin F. Harlow,et al.  Old wires and new waves : the history of the telegraph, telephone, and wireless , 1937 .

[14]  R. Coase Rowland Hill and the Penny Post , 1939 .

[15]  Telephone and Telegraph Statistics of the World , 1939, Nature.

[16]  Alvin F. Harlow,et al.  Old Wires and New Waves , 1940 .

[17]  Danna Michelle Parker “DAMAGED GOODS” , 1943, The British journal of venereal diseases.

[18]  G K ZIPF Some determinants of the circulation of information. , 1946, The American journal of psychology.

[19]  Ronald H. Coase,et al.  The Economics of Uniform Pricing Systems , 1947 .

[20]  Robert Luther Thompson,et al.  Wiring a continent : the history of the telegraph industry in the United States, 1832-1866 , 1948 .

[21]  George Rogers Taylor,et al.  The transportation revolution, 1815-1860 , 1952 .

[22]  Bern Dibner,et al.  The Atlantic Cable , 1959 .

[23]  W. Isard Methods Of Regional Analysis , 1960 .

[24]  Morton S. Baratz The economics of the postal service , 1962 .

[25]  G. Blainey The Tyranny of Distance: How Distance Shaped Australia's History , 1969 .

[26]  D. Kahn The Codebreakers: The Comprehensive History of Secret Communication from Ancient Times to the Internet , 1967 .

[27]  D. Janelle SPATIAL REORGANIZATION: A MODEL AND CONCEPT , 1969 .

[28]  The story of communications , 1969 .

[29]  Arthur Hecht,et al.  A Short History of the Mail Service , 1970 .

[30]  H. Robinson The British Post Office: a History , 1970 .

[31]  K. N. Sastri,et al.  Advanced history of India , 1971 .

[32]  A. Pred,et al.  Urban growth and the circulation of information : the United States system of cities, 1790-1840 , 1973 .

[33]  The Telegraph in America: Its Founders, Promoters and Noted Men , 1974 .

[34]  Julian D. Tebo,et al.  The Electric Telegraph: A Social and Economic History by Jeffrey L. Keive (review) , 1974 .

[35]  Postal Monopoly: An Assessment of the Private Express Statutes@@@The United States Postal Service , 1977 .

[36]  Alan Wilson Urban and regional models in geography and planning , 1974 .

[37]  Geoffrey Wilson The old telegraphs , 1976 .

[38]  I. Pool,et al.  The Social Impact of the Telephone , 1978 .

[39]  A. Vezza,et al.  Applications of information networks , 1978, Proceedings of the IEEE.

[40]  Hugh Barty-King,et al.  Girdle round the earth: The story of Cable and Wireless and its predecessors to mark the group's jubilee, 1929-1979 , 1979 .

[41]  P. B. Linhart,et al.  Customer choices under local measured telephone service , 1979 .

[42]  P. Linhart,et al.  Transition to local measured telephone service , 1979 .

[43]  Vary T. Coates,et al.  Looking for Insights. (Book Reviews: A Retrospective Technology Assessment. Submarine Telegraphy: The Transatlantic Cable of 1866) , 1979 .

[44]  H. Varian A Model of Sales , 1980 .

[45]  Du Boff,et al.  Business Demand and the Development of the Telegraph in the United States, 1844–1860 , 1980, Business History Review.

[46]  Gerald W. Brock The Telecommunications Industry: The Dynamics of Market Structure , 1981 .

[47]  Jorma Ahvenainen,et al.  The Far Eastern Telegraphs: The History of Telegraphic Communications between the Far East, Europe, and America before the First World War. , 1983 .

[48]  Joel A. Tarr A Retrospective Technology Assessment: Submarine Telegraphy--The Transatlantic Cable of 1866. Vary T. Coates , Bernard Finn , 1981 .

[49]  Response to Time-Of-Day Electricity Rates by Large Business Customers , 1983 .

[50]  I. Pool Communications Flows: A Census in the United States and Japan , 1984 .

[51]  T. P. Hughes,et al.  Networks of Power: Electrification in Western Society , 1984 .

[52]  William A. Gale,et al.  Pricing Interactive Computer Services , 1984, Comput. J..

[53]  William J. Hausman,et al.  Time-of-Day Pricing in the U.S. Electric Power Industry at the Turn of the Century , 1984 .

[54]  M. Daunton,et al.  Royal Mail: The Post Office Since 1840. , 1985 .

[55]  Haim Mendelson,et al.  Pricing computer services: queueing effects , 1985, CACM.

[56]  Ithiel de Sola Pool Forecasting the telephone : a retrospective technology assessment , 1986 .

[57]  Stephen J. Brown,et al.  The Theory of Public Utility Pricing , 1986 .

[58]  L. Galambos,et al.  The Fall of the Bell System: A Study in Prices and Politics , 1987 .

[59]  Bruce W. Jordan The Allegheny City Water Works, 1840-1907 , 1987 .

[60]  D. Gregory The friction of distance? Information circulation and the mails in early nineteenth-century England , 1987 .

[61]  Bridger M. Mitchell,et al.  Optimal peak-load pricing for local telephone calls , 1987 .

[62]  Coming Over: Migration and Communication between England and New England in the Seventeenth Century. , 1987 .

[63]  Thomas A. Finholt,et al.  The City and the Telegraph , 1987 .

[64]  C. Fischer “Touch Someone”: The Telephone Industry Discovers Sociability , 1988, Technology and Culture.

[65]  C. Marvin,et al.  Review: When Old Technologies Were New, by Carolyn Marvin, Oxford University Press , 1989 .

[66]  The nation's newsbrokers , 1989 .

[67]  The Bell System and Regional Business: The Telephone in the South, 1877–1920. By Kenneth Lipartito · Baltimore, Md.: The Johns Hopkins University Press, 1989. xvi + 283 pp. Charts, illustrations, tables, notes, and index. $29.50 , 1989, Business History Review.

[68]  The Cost of Energy: Technological Change, Rate Structures, and Public Policy in Chicago, 1880-1920 , 1989 .

[69]  Richard B. Kielbowicz News in the Mail: The Press, Post Office, and Public Information, 1700-1860s , 1989 .

[70]  Jennings Bryant,et al.  Media use in the information age : emerging patterns of adoption and consumer use , 1989 .

[71]  Engineers and Economists: Historical Perspectives on the Pricing of Electricity , 1989 .

[72]  J. Wenders Two Views of Applied Welfare Analysis: The Case of Local Telephone Service Pricing , 1990 .

[73]  W. Behringer Thurn und Taxis : die Geschichte ihrer Post und ihrer Unternehmen , 1990 .

[74]  Daniel R. Headrick The invisible weapon , 1991 .

[75]  B. M. Mitchell,et al.  Telecommunications Pricing: Theory and Practice , 1991 .

[76]  P. Kleindorfer,et al.  Rowland Hill’s Contribution as an Economist , 1991 .

[77]  A. Field The Magnetic Telegraph, Price and Quantity Data, and the New Management of Capital , 1992, The Journal of Economic History.

[78]  Mary Lay,et al.  Ways of the world : a history of the world's roads and of the vehicles that used them , 1992 .

[79]  Paul Israel,et al.  From, Machine Shop to Industrial Laboratory: Telegraphy and the Changing Context of American Invention, 1830–1920 by Paul Israel (review) , 1995, Technology and Culture.

[80]  Rudi Volti,et al.  America Calling: A Social History of the Telephone to 1940 , 1992 .

[81]  News in the mail: The press, post office, and public information, 1700–1860s: By Richard B. Kielbowiscz. Westport, CT: Greenwood Press, 1989. 221p. $39.95. ISBN 0-313-26638-7. LC 89-11859. , 1992 .

[82]  Joan Nix,et al.  AT&T's Strategic Response to Competition: Why Not Preempt Entry? , 1993 .

[83]  Headrick,et al.  The Invisible Weapon: Telecommunications And International Politics, 1851-1945 , 1993 .

[84]  The Invisible Weapon: Telecommunications and International Politics, 1851-1945 , 1993 .

[85]  H. Dordick,et al.  The Information Society: A Retrospective View , 1993 .

[86]  David R. Irvin Modeling the cost of data communication for multi-node computer networks operating in the United States , 1993, IBM J. Res. Dev..

[87]  Susan Smulyan,et al.  Selling Radio: The Commercialization of American Broadcasting, 1920-1934. , 1994 .

[88]  Frank Kelly,et al.  Notes on effective bandwidths , 1994 .

[89]  Thomas C. Kinnaman,et al.  Household Responses to Pricing Garbage by the Bag , 1994 .

[90]  Gerard J. Holzmann,et al.  The early history of data networks , 1994 .

[91]  Donald Read,et al.  The power of news : the history of Reuters, 1849-1989 , 1994 .

[92]  Thomas C. Kinnaman,et al.  "Household Responses for Pricing Garbage by the Bag," , 1994 .

[93]  Menahem Blondheim,et al.  News over the Wires: The Telegraph and the Flow of Public Information in America, 1844-1897 , 1994 .

[94]  Jeffrey K. MacKie-Mason,et al.  Economic FAQs About the Internet , 1994 .

[95]  Ralph E. Weber Seward's Other Folly: the Fight over America's First Encrypted Cable , 1995, Cryptologia.

[96]  Andrew M. Odlyzko,et al.  Tragic Loss or Good Riddance? The Impending Demise of Traditional Scholary Journals , 1996, J. Univers. Comput. Sci..

[97]  The measurement of price elasticities—the BT experience , 1995 .

[98]  Jacek Kowalski,et al.  Modelling Traffic Demand Between Nodes in a Telecommunications Network , 1995 .

[99]  Patrice Flichy,et al.  Dynamics of Modern Communication: The Shaping and Impact of New Communication Technologies , 1995 .

[100]  E. E. Zajac,et al.  Political Economy of Fairness , 1995 .

[101]  E. E. Zajac,et al.  Political Economy of Fairness , 1995 .

[102]  Robert W. McChesney Selling Radio: The Commercialization of American Broadcasting, 1920-1934. , 1995 .

[103]  Milton L. Mueller,et al.  Universal Service: COMPETITION, INTERCONNECTION, AND MONOPOLY IN THE MAKING OF THE AMERICAN TELEPHONE SYSTEM , 1996 .

[104]  M. Castells The rise of the network society , 1996 .

[105]  Andrew M. Odlyzko,et al.  The bumpy road of Electronic Commerce , 1996, WebNet.

[106]  Milton L. Mueller,et al.  Universal Service from the Bottom Up: A Study of Telephone Penetration in Camden, New Jersey , 1996, Inf. Soc..

[107]  Jamie McKenzie,et al.  Libraries of the Future , 1996 .

[108]  Hal R. Varian,et al.  Differential Pricing and Efficiency , 1996, First Monday.

[109]  Andreas Schäfer,et al.  The past and future of global mobility , 1997 .

[110]  W. Wayt Gibbs,et al.  TRANSPORTATION'S PERENNIAL PROBLEMS , 1997 .

[111]  A. Odlyzko A Modest Proposal for Preventing Internet Congestion , 1997 .

[112]  Michael H. Goldhaber,et al.  The Attention Economy and the Net , 1997, First Monday.

[113]  E. Baark Lightning Wires: The Telegraph and China's Technological Modernization, 1860-1890 , 1997 .

[114]  Changes in the Household-Level Demand for Postal Delivery Services from 1986 to 1994 , 1997 .

[115]  Frances Cairncross The death of distance : how the communications revolution will change our lives , 1997 .

[116]  Peter C. Fishburn,et al.  Fixed fee versus unit pricing for information goods: competition, equilibria, and price wars , 1997, First Monday.

[117]  Loretta Anania,et al.  Flat—the minimalist price , 1997 .

[118]  Telecommunications and energy in systemic transformation : international dynamics, deregulation, and adjustment in network industries , 1997 .

[119]  James E. Katz,et al.  A nation of strangers? , 1997, CACM.

[120]  The Internet: A Future Tragedy of the Commons? , 1997 .

[121]  Andrew M. Odlyzko The slow evolution of electronic publishing , 1997, ELPUB.

[122]  P. Welfens,et al.  Telecommunications and Energy in Systemic Transformation , 1997 .

[123]  Andrew Odlyzko,et al.  Data Networks are Lightly Utilized, and will Stay that Way , 2003 .

[124]  A. Odlyzko,et al.  Dynamic behavior of differential pricing and quality of service options for the Internet , 1998, ICE '98.

[125]  Broadus Mitchell,et al.  International Historical Statistics , 1998 .

[126]  John Coulter,et al.  Architectural and Engineering Issues for Building an Optical Internet , 1998 .

[127]  Cary Lu The race for bandwidth : understanding data transmission , 1998 .

[128]  Hal R. Varian,et al.  Information rules - a strategic guide to the network economy , 1999 .

[129]  Robert E. Kraut,et al.  Internet paradox. A social technology that reduces social involvement and psychological well-being? , 1998, The American psychologist.

[130]  Kara Swisher aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web , 1998 .

[131]  THE POLITICS OF INNOVATION , 1998 .

[132]  Thomas C. Jepsen Ma Kiley: The Life of a Railroad Telegrapher , 1998 .

[133]  Dale K. Pace,et al.  The Codebreakers: The Comprehensive History of Secret Communication from Ancient Times to the Internet , 1998 .

[134]  Brian Winston,et al.  Media,Technology and Society : A History: From the Telegraph to the Internet , 1998 .

[135]  David J. Gabel,et al.  Historical Perspectives on Competition and Interconnection Between Local Exchange Companies: The United States, 1894–1914 , 1998 .

[136]  Andrew Odlyzko,et al.  'Smart' and 'Stupid' networks: why the Internet is like Microsoft , 1998, NTWK.

[137]  A. Blinder,et al.  Asking About Prices: A New Approach to Understanding Price Stickiness , 1998 .

[138]  J. Sempsey The death of distance: How the communications revolution will change our lives , 1998 .

[139]  Bill St. Arnaud Architectural and engineering issues for building an optical Internet , 1998, Other Conferences.

[140]  Andrew M. Odlyzko,et al.  The Size and Growth Rate of the Internet , 1999, First Monday.

[141]  Andrew M. Odlyzko,et al.  Paris metro pricing for the internet , 1999, EC '99.

[142]  Marvin A. Sirbu,et al.  Optimal bundling strategy for digital information goods: network delivery of articles and subscriptions , 1999 .

[143]  Pravin Varaiya,et al.  Internet demand under different pricing schemes , 1999, EC '99.

[144]  M. Armstrong,et al.  Price Discrimination ∗ , 1999 .

[145]  Erik Brynjolfsson,et al.  Frictionless Commerce? A Comparison of Internet and Conventional Retailers , 2000 .

[146]  B. Stiller,et al.  A Practical Review of Pricing and Cost Recovery for Internet Services , 1999 .

[147]  Stephen B. Adams,et al.  Manufacturing the Future: A History of Western Electric , 1999 .

[148]  A. Michael Noll,et al.  Technical opinion: does data traffic exceed voice traffic? , 1999 .

[149]  Hairong Sun,et al.  Quality of service: delivering QoS on the internet and in corporate networks; P. Ferguson, G. Huston , 1999, Comput. Commun..

[150]  P. Varaiya,et al.  Providing Internet access: what we learn from INDEX , 1999, IEEE Netw..

[151]  Odlyzko Andrew The Economics of the Internet: Utility, Utilization, Pricing, and Quality of Service , 1999 .

[152]  Roberto Sabatino,et al.  Implementation of the pan-European academic research network: TEN-155 , 1999, Comput. Networks.

[153]  Karyen Chu User Reactions to Flat Rate Options under Time Charges with Differentiated Quality of Access: Preliminary Results from INDEX , 1999 .

[154]  Lada A. Adamic,et al.  The Nature of Markets in the World Wide Web , 1999 .

[155]  N. Ferguson The House of Rothschild , 1999 .

[156]  Andrew M. Odlyzko The Visible Problems of the Invisible Computer: A Skeptical Look at Information Appliances , 1999, First Monday.

[157]  Odlyzko Andrew Data Networks are Lightly Utilized, and Will Stay That Way , 1999 .

[158]  Michael Margolis,et al.  Third Voice: Vox Populi Vox Dei? , 1999, First Monday.

[159]  R. Cooper,et al.  The House of Rothschild: The World's Banker, 1849-1999 , 2000 .

[160]  A. Odlyzko,et al.  Internet growth: is there a Moore's law for data traffic? , 2000 .

[161]  Alistair Kelman,et al.  Database Nation: The Death of Privacy in the 21st Century , 2000, J. Inf. Law Technol..

[162]  Barry Wellman,et al.  Changing Connectivity: A Future History of Y2.03K , 2000 .

[163]  Richard R. John Recasting the Information Infrastructure for the Industrial Age , 2000 .

[164]  Jeffrey K. MacKie-Mason,et al.  System Design, User Cost and Electronic Usage of Journals , 2000 .

[165]  Andrew M. Odlyzko The Internet and other networks: utilization rates and their implications , 2000, Inf. Econ. Policy.

[166]  David Hochfelder A Comparison of the Postal Telegraph Movement in Great Britain and the United States, 1866–1900 , 2000, Enterprise & Society.

[167]  J.P. Hume The Victorian Internet: The Remarkable Story of the Telegraph and the Nineteenth Century's On-Line Pioneers , 2000 .

[168]  G Lepschy,et al.  What is the Standard , 2002 .

[169]  Paul R. Kleindorfer,et al.  Managing Change in the Postal and Delivery Industries , 2013 .

[170]  Nick Szabo,et al.  Micropayments and Mental Transaction Costs , 2022 .