The Use of Conjoint Analysis in the Determination of Goal Programming Weights for a Decision Support System

One of the problems of management science models is that managers don’t use them. A recent trend in management science and information systems to mitigate this problem is the development of decision support systems (DSS). The purpose of a DSS is to integrate the intuition (multiple goals and judgement) and the data base of the manager into a computer model and data base to aid the decision making process.