Valuing the Canadian Broadcasting Corporation

Over recent years the Canadian government has struggled to determine how muchmoney should be spent on the Canadian Broadcasting Corporation (CBC), itspublic service broadcaster. At the same time, regulators and CBC managementhave struggled with what types of programming services it should provide.Traditionally, the citizen's role in public broadcasting decision making hasbeen limited to an occasional submission at a hearing or a response to apublic opinion survey. However, willingness-to-pay stated preference choiceexperiments could be an effective, low cost means of obtaining more detailedcitizen's input. Here, we report findings from a national survey of Canadianhouseholds in which contingent valuation and choice experiment data are usedto estimate use and non-use values of the various programming servicesprovided by the CBC. The results are used to address policy and programmingissues facing the organization.

[1]  Paul E. Green,et al.  Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice , 1990 .

[2]  Estimating mean willingness to pay from dichotomous choice contingent valuation studies , 1999 .

[3]  Walter Santagata,et al.  Contingent Valuation of a Cultural Public Good and Policy Design: The Case of ``Napoli Musei Aperti'' , 2000 .

[4]  Robert Cameron Mitchell,et al.  Using Surveys to Value Public Goods: The Contingent Valuation Method , 1989 .

[5]  Jordan J. Louviere,et al.  Analyzing Decision Making , 1988 .

[6]  Kenneth E. McConnell,et al.  Consumer Surplus from Discrete Choice Models , 1995 .

[7]  D. Hensher,et al.  Stated Choice Methods: Analysis and Applications , 2000 .

[8]  R. Keith Schwer,et al.  Willingness to Pay for Public Television and the Advent of "Look-Alike" Cable Television Channels: A Case Study , 1995 .

[9]  W. Michael Hanemann,et al.  Welfare Evaluations in Contingent Valuation Experiments with Discrete Responses , 1984 .

[10]  A Gafni,et al.  Health care contingent valuation studies: a review and classification of the literature. , 1998, Health economics.

[11]  Ian J. Bateman,et al.  Valuing Environmental Preferences: Theory and Practice of the Contingent Valuation Method in the US, EU, and developing Countries , 2001 .

[12]  David J. Bjornstad,et al.  The Contingent Valuation of Environmental Resources , 1996 .

[13]  F. Carlsson,et al.  Using Choice Experiments for Non-Market Valuation , 2001 .

[14]  Setting quality standards in the public sector: Some principles and an application , 1995 .

[15]  Maureen Hupfer,et al.  Quantifying the Sources of Value of a Public Service , 2001 .

[16]  W. Michael Hanemann,et al.  THE STATISTICAL ANALYSIS OF DISCRETE-RESPONSE CV DATA , 1996 .

[17]  Catherine M. Chambers,et al.  Contingent Valuation of Quasi-Public Goods: Validity, Reliability, and Application To Valuing a Historic Site , 1998 .

[18]  Alan T. Peacock,et al.  Report of the Committee on Financing the BBC , 1986 .

[19]  D. Throsby.  The Production and Consumption of the Arts: A View of Cultural Economics , 1994 .

[20]  J. Louviere,et al.  Stated Preference Approaches for Measuring Passive Use Values: Choice Experiments and Contingent Valuation , 1998 .

[21]  Bruce K. Johnson,et al.  Value of Public Goods from Sports Stadiums: The Cvm Approach , 2000 .

[22]  Adam Finn,et al.  Refocusing the CBC , 2001 .

[23]  S. Mcfadyen,et al.  The Mandate, Structure and Financing of the CBC , 1992 .

[24]  D. Hensher.  The use of discrete choice models in the determination of community choices in public issue areas impacting on business decision making , 1991 .