Online Shopping In The UK

This paper will contribute to current academic literature in the area of online retailing and consumer behaviour. Our research outlines a survey conducted with respondents from the UK to ascertain their attitudes to grocery shopping both off and online. The findings indicate that, whilst the vast majority of our sample has experience of online shopping, few actively engage in online grocery shopping. Some of the reasons for this are highlighted and the key issues relate to consumer trust and confidence in both online and offline aspects of the service. If these issues are addressed, it is proposed that more people would be encouraged to shop for groceries online.

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