Big Data - Analytics Engine for Digital Transformation: Where is IS?

It is estimated that 90% of today’s existing data in the world has been created in the last two years (IBM 2015). Four Zettabytes (4 trillion GB) of data are created every year. Data come from sensors, scientific instruments, medical devices, smart phones; digital media including text, video, audio, email, blogs, postings, twitter feeds, click streams, financial and other transactions. The big promise here is that together with traditional data sources, big data offers unprecedented opportunities to study the “pulse of humanity” at granularity levels that were never available before.