Colorless poly(vinyl chloride)s (PVC) containing up to 1.6 allylic chlorines per molecule have been prepared by controlled random dehydrochlorination with a strong base. The effect of temperature in the −50 to +24°C range on the number of allylic chlorines and color of PVC has been investigated by ozonization experiments and UV–visible spectroscopy. A two-parameter kinetic model has been developed which quantitatively accounts for the observations and points the way for further research.