큐레이션 서비스 활성화를 위한 UI디자인 전략요소 분석 연구

The deployment of smart devices along with the increase in the development of network services has opened mobile shopping channels in the online commerce industry. The size of the entire industry allowing the competing companies to rush into the market is continuously increasing. As a result, the number of consumer complaints against the new business models such as social commerce and subscript commerce has increased and the demand for the verification of the new business models has risen. And the competition in the online commerce industry becomes serious while the quality has been degraded. Moreover, the definitions of Curation commerce have become ambiguous, as the convergence continuos among business models of the competitors for improving the shopping environment on mobile devices. Therefore, There need The definition of Curation commerce"s trait and value. Research methods are analysis of books of related materials, reports and newspaper. this research investigates 3 case studies of existing Curation commerce, focusing on 2 resources of UI Design strategy that was drawn from UI Usability Principles for Curation commerce. Fancy, 29cm, polyvore that is representative company of Curation commerce, provide general services of Curation commerce such as sharing service through relation-based and Reflecting tastes of users. Also some of them that was weighted the visual or functional elements in the user"s usability showed lack of efficiency. and Interaction service that is inducing Intuitive use, lacks. Curation Commerce is differentiated the traits when induce willing participation of user through an image-based, relationship-based, reflect the tastes, and sharing. when the service provides Unique service and short Manipulation of "depth" of it, it will influence the user"s continuous use intention by stimulating the playfulness. By researching the UI design of Curation mobile commerce strategy, I hope that this study will help broaden the perspective and understanding of the Curation commerce.