Who are the users of national open access journals? The case of the Finnish Journal.fi platform

In this paper we study the diversity of users of open access articles on the Finnish Journal.fi platform. This platform hosts around hundred open access journals from Finland publishing in different fields and mainly Finnish and English languages. The study is based on an online survey, conducted on 48 journals during Spring 2020, in which visitors were asked to indicate their background and allow their location and download behaviour be tracked. Among 668 survey participants, the two largest groups were students (40%) and researchers (36%), followed by private citizens (8%), other experts (7%) and teachers (5%). Other identified user categories include journalists, civil servants, entrepreneurs and politicians. While new publications attract a considerable share of the views, there is still a relatively large interest, especially among students, in older materials. Our findings indicate that Finnish language publications are particularly important for reaching students, citizens, experts and politicians. Thus, open access to publications in national languages is vital for the local relevance and outreach of research.

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