Crowdsourcing Augmented Reality Environment (CARE) for aesthetic evaluation of products in conceptual stage

Abstract Decision-making activities affect to a larger extent the quality, cost, time and success of a product. However, there are fewer alternatives when it comes to supporting in aesthetic evaluation during the product design stages. Therefore, is proposed a Crowdsourcing Augmented Reality Environment (CARE) that use the user's mobile devices for getting the feedback from the evaluation of products using a Semantic Differential (SD) that consider the user's context-light interaction in real time. Finally, two products were evaluated using CARE vs. the real products under different lighting and surrounding conditions. Obtaining a similar measure of products aesthetic perception between CARE and the real product, with slight variations. Additionally, an evaluation pattern among users was recognizable in the same context with slight variations using different lighting setup, that was similarly recreated with CARE.

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