We report production of ultracold X {sup 1}{Sigma}{sup +}(v{sup ''}=0) NaCs molecules via photoassociation. We utilize a combination of spectroscopic techniques to determine formation pathways and label ground-state samples. Efficient free-bound excitation occurs due to coupling between B {sup 1}{Pi} and neighboring electronic states in the Na 3S+Cs 6P complex. An f-wave shape resonance contributes to formation of a rotationally pure sample of X {sup 1}{Sigma}{sup +}(v{sup ''}=0,J{sup ''}=1) molecules.