A Combinatorial-Bandit Algorithm for the Online Joint Bid/Budget Optimization of Pay-per-Click Advertising Campaigns
暂无分享,去创建一个
Marcello Restelli | Nicola Gatti | Alessandro Nuara | Francesco Trovò | Marcello Restelli | N. Gatti | F. Trovò | Alessandro Nuara
[1] W. R. Thompson. ON THE LIKELIHOOD THAT ONE UNKNOWN PROBABILITY EXCEEDS ANOTHER IN VIEW OF THE EVIDENCE OF TWO SAMPLES , 1933 .
[2] T. Ibaraki,et al. THE MULTIPLE-CHOICE KNAPSACK PROBLEM , 1978 .
[3] Gábor Lugosi,et al. Prediction, learning, and games , 2006 .
[4] Radford M. Neal. Pattern Recognition and Machine Learning , 2007, Technometrics.
[5] Yi Gai,et al. Learning Multiuser Channel Allocations in Cognitive Radio Networks: A Combinatorial Multi-Armed Bandit Formulation , 2010, 2010 IEEE Symposium on New Frontiers in Dynamic Spectrum (DySPAN).
[6] Ole-Christoffer Granmo,et al. Solving two-armed Bernoulli bandit problems using a Bayesian learning automaton , 2010, Int. J. Intell. Comput. Cybern..
[7] Evangelos Markakis,et al. Discrete Strategies in Keyword Auctions and Their Inefficiency for Locally Aware Bidders , 2010, WINE.
[8] Benedict C. May. Simulation Studies in Optimistic Bayesian Sampling in Contextual-Bandit Problems , 2011 .
[9] Lihong Li,et al. An Empirical Evaluation of Thompson Sampling , 2011, NIPS.
[10] Tie-Yan Liu,et al. Joint optimization of bid and budget allocation in sponsored search , 2012, KDD.
[11] Aurélien Garivier,et al. On Bayesian Upper Confidence Bounds for Bandit Problems , 2012, AISTATS.
[12] David S. Leslie,et al. Optimistic Bayesian Sampling in Contextual-Bandit Problems , 2012, J. Mach. Learn. Res..
[13] Ali Jalali,et al. Real time bid optimization with smooth budget delivery in online advertising , 2013, ADKDD '13.
[14] Tao Qin,et al. Multi-Armed Bandit with Budget Constraint and Variable Costs , 2013, AAAI.
[15] Wei Chen,et al. Combinatorial multi-armed bandit: general framework, results and applications , 2013, ICML 2013.
[16] Michalis Vazirgiannis,et al. Toward an integrated framework for automated development and optimization of online advertising campaigns , 2014, Intell. Data Anal..
[17] Tao Qin,et al. Sponsored Search Auctions , 2014, ACM Trans. Intell. Syst. Technol..
[18] H. Varian,et al. The VCG Auction in Theory and Practice , 2014 .
[19] Sahin Cem Geyik,et al. Multi-Touch Attribution Based Budget Allocation in Online Advertising , 2014, ADKDD'14.
[20] Weinan Zhang,et al. Optimal real-time bidding for display advertising , 2014, KDD.
[21] Nicola Gatti,et al. Truthful learning mechanisms for multi-slot sponsored search auctions with externalities , 2012, Artif. Intell..
[22] Jian Xu,et al. Smart Pacing for Effective Online Ad Campaign Optimization , 2015, KDD.
[23] Nenghai Yu,et al. Thompson Sampling for Budgeted Multi-Armed Bandits , 2015, IJCAI.
[24] Jun Wang,et al. Feedback Control of Real-Time Display Advertising , 2016, WSDM.
[25] Pavel Kireyev,et al. Do display ads influence search? Attribution and dynamics in online advertising , 2016 .
[26] Jianqiang Shen,et al. Joint Optimization of Multiple Performance Metrics in Online Video Advertising , 2016, KDD.
[27] Marcello Restelli,et al. Budgeted Multi-Armed Bandit in Continuous Action Space , 2016, ECAI.
[28] Yajun Wang,et al. Combinatorial Multi-Armed Bandit and Its Extension to Probabilistically Triggered Arms , 2014, J. Mach. Learn. Res..
[29] Santiago Ontañón,et al. Combinatorial Multi-armed Bandits for Real-Time Strategy Games , 2017, J. Artif. Intell. Res..
[30] Marcello Restelli,et al. Unimodal Thompson Sampling for Graph-Structured Arms , 2017, AAAI.
[31] Nicola Gatti,et al. Adopting the Cascade Model in Ad Auctions: Efficiency Bounds and Truthful Algorithmic Mechanisms , 2017, J. Artif. Intell. Res..
[32] Jun Wang,et al. Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting , 2016, Found. Trends Inf. Retr..