Organizational Commitment and Marketing

The concept of commitment as a dimension of marketers' job performance has received little attention in the marketing literature. This article develops a commitment model, conducts a partial test of the model, and empirically examines the organizational commitment of over 900 marketing professionals.

[1]  F. Herzberg.  Work and the nature of man , 1967 .

[2]  Yoav Vardi,et al.  Relationships between job, organization, and career commitments and work outcomes—An integrative approach , 1980 .

[3]  J. Hackman,et al.  Development of the Job Diagnostic Survey , 1975 .

[4]  Randall B. Dunham,et al.  The measurement and dimensionality of job characteristics. , 1976 .

[5]  Joseph A. Alutto,et al.  Personal and Role-Related Factors in the Development of Organizational Commitment. , 1972 .

[6]  H. Becker.  Notes on the Concept of Commitment , 1960, American Journal of Sociology.

[7]  Fritz Drasgow,et al.  Psychometric and substantive issues in scale construction and validation , 1982 .

[8]  Richard M. Steers.  Antecedents and outcomes of organizational commitment. , 1977, Administrative science quarterly.

[9]  R. Oliver.  Expectancy Theory Predictions of Salesmen's Performance , 1974 .

[10]  J. L. Pierce,et al.  Task Design: A Literature Review , 1976 .

[11]  H. P. Sims,et al.  The Measurement of Job Characteristics , 1976 .

[12]  Leonie W. Still.  Part-time versus full-time salespeople: Individual attributes, organizational commitment, and work attitudes. , 1983 .

[13]  J. M. Stevens,et al.  Assessing personal, role, and organizational predictors of managerial commitment. , 1978, Academy of Management journal. Academy of Management.

[14]  Stephen A. Greyser,et al.  Marketing Research and Knowledge Development , 1981 .

[15]  David F. Larcker,et al.  Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics: , 1981 .

[16]  Joseph A. Alutto,et al.  On Operationalizing the Concept of Commitment , 1973 .

[17]  Richard P. Bagozzi,et al.  Performance and Satisfaction in an Industrial Sales Force: An Examination of their Antecedents and Simultaneity , 1980 .

[18]  P. Morrow.  Concept Redundancy in Organizational Research: The Case of Work Commitment , 1983 .

[19]  Richard M. Steers,et al.  Organizational, work, and personal factors in employee turnover and absenteeism. , 1973 .

[20]  Richard M. Reese,et al.  Interorganization Role-Set Relations and the Performance and Satisfaction of Industrial Salesmen , 1972 .

[21]  J. Hackman,et al.  Employee reactions to job characteristics. , 1971 .

[22]  L. Porter,et al.  The Measurement of Organizational Commitment. , 1979 .

[23]  Richard M. Steers,et al.  Organizational commitment, job satisfaction, and turnover among psychiatric technicians. , 1974 .

[24]  R. Becherer,et al.  The job characteristics of industrial salespersons: Relationship to motivation and satisfaction. , 1982 .

[25]  Gilbert A. Churchill,et al.  Motivation and performance in industrial selling: Present knowledge and needed research. , 1977 .

[26]  C. Kiesler.  The psychology of commitment : experiments linking behavior to belief , 1971 .

[27]  W. Evan.  PEER-GROUP INTERACTION AND OR- GANIZATIONAL SOCIALIZATION: A STUDY OF EMPLOYEE TURNOVER * , 1963 .

[28]  Sang M. Lee,et al.  An Empirical Analysis of Organizational Identification , 1971 .

[29]  Barry M. Staw,et al.  Attitudinal and behavioral consequences of changing a major organizational reward: A natural field experiment. , 1974 .

[30]  Steven A. Lippman,et al.  Job search in a dynamic economy , 1976 .

[31]  S. Salant.  Search theory and duration data: a theory of sorts , 1977 .

[32]  D. Jacobson,et al.  An Empirical Study of Theories of Organizational and Occupational Commitment , 1975 .

[33]  R. Mowday,et al.  Linking Behavioral and Attitudinal Commitment: A Longitudinal Analysis of Job Choice and Job Attitudes. , 1979 .

[34]  Lawrence B. Chonko,et al.  The Empirical Dimensionality of the Job Characteristic Inventory , 1980 .

[35]  R. Teas,et al.  An empirical test of linkages proposed in the walker, churchill, and ford model of salesforce motivation and performance , 1980 .

[36]  F. J. Smith,et al.  Organizational commitment and managerial turnover: A longitudinal study , 1976 .

[37]  J. D. Sherman,et al.  Generalizability of an Organizational Commitment Model , 1981 .

[38]  F. W. Irwin,et al.  Motivation and performance. , 1961, Annual review of psychology.

[39]  M. Chassie,et al.  Determinants of organizational commitment in working women: Some implications for organizational integration , 1981 .

[40]  R. Scholl,et al.  Differentiating Organizational Commitment From Expectancy as a Motivating Force , 1981 .

[41]  R. Kanter.  COMMITMENT AND SOCIAL ORGANIZATION: A STUDY OF COMMITMENT MECHANISMS IN UTOPIAN COMMUNITIES * , 1968 .

[42]  John M. Barron.  Search in the Labor Market and the Duration of Unemployment: Some Empirical Evidence , 1975 .

[43]  Y. Wiener.  Commitment in Organizations: A Normative View , 1982 .

[44]  E. Schein.  The Individual, the Organization, and the Career: A Conceptual Scheme , 1971 .

[45]  B. Schneider,et al.  Organizational climates and careers;: The work lives of priests , 1973 .

[46]  J. L. Pierce,et al.  The Measurement of Perceived Job Characteristics: The Job Diagnostic Survey Versus The Job Characteristics Inventory , 1978 .

[47]  R. Dubin,et al.  Central Life Interests and Organizational Commitment of Blue-Collar and Clerical Workers. , 1975 .

[48]  Barry M. Staw,et al.  Knee-deep in the Big Muddy: A study of escalating commitment to a chosen course of action. , 1976 .

[49]  Bruce Buchanan.  BUILDING ORGANIZATIONAL COMMITMENT: THE SOCIALIZATION OF MANAGERS IN WORK ORGANIZATIONS , 1974 .

[50]  S. Gellerman.  Motivation and Productivity , 1963 .

[51]  Daniel C. Feldman,et al.  The Role of Initiation Activities in Socialization , 1977 .

[52]  John Van Maanen,et al.  Police organization: A longitudinal examination of job attitudes in an urban police department. , 1975 .

[53]  R. Bagozzi.  Salesforce Performance and Satisfaction as a Function of Individual Difference, Interpersonal, and Situational Factors , 1978 .

[54]  M. E. Sheldon,et al.  Investments and Involvements as Mechanisms Producing Commitment to the Organization , 1971 .

[55]  H. Trice,et al.  An Empirical Study of Howard Becker's Side-Bet Theory , 1969 .

[56]  Ramon J. Aldag,et al.  Antecedents of Organizational Commitment Among Hospital Nurses , 1980 .