For interactive service and add-value business model on digital broadcasting tv and radio channel

A method for providing an interactive service interworked with digital broadcasting television and radio channels and an add-value business model are provided to transmit information about a service that a user wants by using a heterogeneous communication network, and supply a broadcasting and communication-integrated service based on network convergence and contents convergence. A broadcasting provider produces and transmits programs. A service administrating company administrates an add-value business model by using a service guide server and a CMS(Contents Management Server). The service guide server receives program guide information of the broadcasting provider in real time and configures contents which will be provided to viewers. The CMS configures contents, which will be provided to the viewers, in a meta data form by connecting contents of the broadcasting provider and existing webs in real time. A communication network infra transmits the service and transceives data of a user. A broadcasting and communication-integrated terminal receives, stores and displays the service.