Integrated markdown pricing and aggregate production planning in a two echelon supply chain: A hybrid fuzzy multiple objective approach

Given high variability of demands for short life cycle products, a retailer has to decide about the products’ prices and order quantities from a manufacturer. In the meantime, the manufacturer has to determine an aggregate production plan involving for example, production, inventory and work force levels in a multi period, multi product environment. Due to imprecise and fuzzy nature of products’ parameters such as unit production and replenishment costs, a hybrid fuzzy multi-objective programming model including both quantative and qualitative constraints and objectives is proposed to determine the optimalprice markdown policy and aggregate production planning in a two echelon supply chain. The model aims to maximize the total profit of manufacturer, the total profit of retailer and improving service aspects of retailing simultaneously. After applying appropriate strategies to defuzzify the original model, the equivalent multi-objective crisp model is then solved by a fuzzy goal programming method. An illustrative example is also provided to show the applicability and usefulness of the proposed model and solution method.

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