Participatory Cues and Program Familiarity Predict Young Children's Learning From Educational Television

The capacity model is designed to predict young children's learning from educational television. It posits that select program features and individual child characteristics can support this learning either by increasing total working memory allocated to the program or altering the allocation of working memory. In this study, the influence of one such program feature (participatory cues) and one such child characteristic (program familiarity) on educational content comprehension was investigated. A total of 187 American preschool-aged children (M = 4.35 years) were randomly assigned to view one of two versions of Dora the Explorer—one version contained participatory cues (i.e., cues that encourage children to respond to queries during the program) while in the other these cues were omitted. All children completed a program familiarity assessment prior to viewing and completed an educational content assessment post-viewing. There was no significant main effect for participatory cues, although, as expected, program familiarity was positively associated with educational content comprehension. In line with expectations, program familiarity was found to moderate the relationship between participatory cues and educational comprehension—the combination of high program familiarity and the presence of participatory cues led to the greatest educational content comprehension. Implications are discussed.

[1]  L. Frank The Society for Research in Child Development , 1935 .

[2]  Margaux H. Brown An Examination of Executive Function, Stress, and Adolescent Attachment to Caregivers in a Social Neuroscience Model Using the National Institute of Child Health and Human Development (NICHD) Study of Early Child Care and Youth Development (SECCYD) , 2014 .

[3]  Daniel R. Anderson,et al.  Effects of repeated exposures to a single episode of the television program Blue's Clues on the viewing behaviors and comprehension of preschool children. , 1999 .

[4]  E. E. Conger,et al.  Interaction and Participation for Young Hispanic and Caucasian Girls' and Boys' Learning of Media Content , 2007 .

[5]  Jennings Bryant,et al.  Do Children Learn How to Watch Television' The Impact of Extensive Experience With Blue's Clues on Preschool Children's Television Viewing Behavior , 2002 .

[6]  Shalom M. Fisch Learning From Educational Television , 2013 .

[7]  Alexis R. Lauricella,et al.  Toddlers' Learning From Socially Meaningful Video Characters , 2011 .

[8]  Dolf Zillmann,et al.  Effects of Humorous Distortions on Children's Learning from Educational Television. , 1984 .

[9]  D. L. Linebarger,et al.  Evaluating the Educational Potential of Health PSAs with Preschoolers , 2008, Health communication.

[10]  P. Valkenburg,et al.  Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit , 2010, Journal of health communication.

[11]  N. Jennings,et al.  Extending the Lessons of Educational Television with Young American Children , 2013 .

[12]  J. P. Byrnes,et al.  Cognitive Development and Learning in Instructional Contexts , 1995 .

[13]  Sarah E. Vaala,et al.  Influence of licensed spokescharacters and health cues on children's ratings of cereal taste. , 2011, Archives of pediatrics & adolescent medicine.

[14]  Jennings Bryant,et al.  Researching Blue's Clues: Viewing Behavior and Impact , 2000 .

[15]  Jennings Bryant,et al.  Children's Understanding of Television: Research on Attention and Comprehension , 1983 .

[16]  Klaus Krippendorff,et al.  Answering the Call for a Standard Reliability Measure for Coding Data , 2007 .

[17]  H. Hendershot Nickelodeon nation : the history, politics, and economics of America's only TV channel for kids , 2004 .

[18]  Gavriel Salomon,et al.  T RANSFER OF LEARNING , 1992 .

[19]  G. Salomon Television is "easy" and print is "tough": The differential investment of mental effort in learning as a function of perceptions and attributions. , 1984 .

[20]  L. K. Friedrich,et al.  Aggressive and prosocial television programs and the natural behavior of preschool children. , 1973, Monographs of the Society for Research in Child Development.

[21]  V. Rideout,et al.  Learning at Home: Families' Educational Media Use in America. , 2014 .

[22]  L. R. Huesmann,et al.  Psychological Processes Promoting the Relation Between Exposure to Media Violence and Aggressive Behavior by the Viewer , 1986 .

[23]  John R. Anderson,et al.  The Transfer of Cognitive Skill , 1989 .

[24]  A. Newcomb,et al.  Children's Comprehension of Family Role Portrayals in Televised Dramas: Effects of Socioeconomic Status, Ethnicity, and Age. , 1979 .

[25]  F. N. Dempster,et al.  Memory Span: Sources of Individual and Developmental Differences , 1981 .

[26]  P. Valkenburg,et al.  Use a Rabbit or a Rhino to Sell a Carrot? The Effect of Character–Product Congruence on Children's Liking of Healthy Foods , 2012, Journal of health communication.

[27]  J. Piotrowski Evaluating Preschoolers' Comprehension of Educational Television: The Role of Viewer Characteristics, Stimuli Features, and Contextual Expectations , 2010 .

[28]  A. Jordan The Three-Hour Rule and Educational Television for Children , 2004 .

[29]  Edgar Erdfelder,et al.  G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences , 2007, Behavior research methods.

[30]  Shalom M. Fisch,et al.  A Capacity Model of Children's Comprehension of Educational Content on Television , 2000 .

[31]  Ann L. Brown,et al.  How people learn: Brain, mind, experience, and school. , 1999 .

[32]  M. Desai,et al.  A comparison of regression approaches for analyzing clustered data. , 2008, American journal of public health.

[33]  Alexis R. Lauricella,et al.  Building Meaningful Parasocial Relationships Between Toddlers and Media Characters to Teach Early Mathematical Skills , 2013 .

[34]  Neil Smith,et al.  Children's television , 1983 .

[35]  Marina Krcmar,et al.  Can Social Meaningfulness and Repeat Exposure Help Infants and Toddlers Overcome the Video Deficit? , 2010 .

[36]  P. Muentener,et al.  Infants' Attention and Responsiveness to Television Increases With Prior Exposure and Parental Interaction , 2008 .

[37]  J. Kotler,et al.  The Influence of Media Characters on Children's Food Choices , 2012, Journal of health communication.