Graphical Perception: The Visual Decoding of Quantitative Information on Graphical Displays of Data

Studies in graphical perception, both theoretical and experimental, provide a scientific foundation for the construction area of statistical graphics. From these studies a paradigm that has important applications for practice has begun to emerge. The paradigm is based on elementary codes: Basic geometric and textural aspects of a graph that encode the quantitative information. The methodology that can be invoked to study graphical perception is illustrated by an investigation of the shape parameter of a two-variable graph, a topic that has had much discussion, but little scientific study, for at least 70 years.

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