论文信息 - Free choice profiling in consumer research

Free choice profiling in consumer research

Abstract Food choice is not determined solely by the perceived properties of a foodstuff. It depends on personal attitude towards the attributes a product possesses. Consumer responses are vital in the development of a product if it is to compete successfully in the market place. Free choice profiling provides a method of gaining an insight into consumer perceptions that is both relatively inexpensive and easy to apply. Studies to date of free choice profiling in consumer research are discussed.

John R. Piggott | Frances R. Jack | J. Piggott | F. Jack

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