Radio's Clutter Conundrum: Better Memory for Ads, Worse Attitudes Toward Stations
暂无分享,去创建一个
Robert F. Potter | Todd Chambers | R. F. Potter | Aimee Edison | Coy Callison | A. Edison | T. Chambers | C. Callison | Coy Callison
[1] J. Cacioppo,et al. Principles of psychophysiology : physical, social, and inferential elements , 1990 .
[2] J. Andreassi. Psychophysiology: Human Behavior and Physiological Response , 1980 .
[3] Louisa Ha. Advertising clutter in consumer magazines: dimensions and effects , 1996 .
[4] John L. Andreassi,et al. Psychophysiology: Human Behavior & Physiological Response , 2000 .
[5] Annie Lang,et al. The Effects of Related and Unrelated Cuts on Television Viewers' Attention, Processing Capacity, and Memory , 1993 .
[6] Annie Lang,et al. The limited capacity model of mediated message processing , 2000 .
[7] E. N. Solokov. Perception and the conditioned reflex , 1963 .
[8] Robert F. Potter,et al. Made You Listen , 2006 .
[9] Xinshu Zhao,et al. Clutter and serial order redefined and retested , 1997 .
[10] Norbert. Radio Programming: Tactics and Strategy , 1996 .
[11] Kevin Lane Keller. Memory and Evaluation Effects in Competitive Advertising Environments , 1991 .
[12] F. Graham. Distinguishing among Orienting, Defense, and Startle Reflexes , 2021, The Orienting Reflex in Humans.
[13] M. Dawson,et al. The electrodermal system , 2007 .
[14] Paul D. Bolls,et al. The Effects of Message Valence and Listener Arousal on Attention, Memory, and Facial Muscular Responses to Radio Advertisements , 2001, Commun. Res..
[15] Louisa Ha,et al. Does Advertising Clutter Have Diminishing and Negative Returns , 1997 .
[16] Darrel D. Muehling,et al. The Effect of Involvement, Arousal, and Pace on Claim and Non-claim Components of Attitude toward the Ad , 1999 .
[17] Robert F. Potter,et al. The Effects of Voice Changes on Orienting and Immediate Cognitive Overload in Radio Listeners , 2000 .
[18] T Elliott Michael,et al. CONSUMER PERCEPTIONS OF ADVERTISING CLUTTER AND ITS IMPACT ACROSS VARIOUS MEDIA , 1998 .
[19] Robert F. Potter,et al. Sounds Exciting!!: The Effects of Auditory Complexity on Listeners' Attitudes and Memory for Radio Promotional Announcements , 2000 .
[20] Michael T. Elliott,et al. Predictors of Advertising Avoidance in Print and Broadcast Media , 1997 .
[21] Robert F. Potter,et al. The Effects of Auditory Structural Complexity on Attitudes, Attention, Arousal, and Memory , 2006 .
[22] Tom J. Brown,et al. Reassessing the Impact of Television Advertising Clutter , 1993 .
[23] Annie Lang,et al. The effects of production pacing and arousing content on the information processing of television messages , 1999 .
[24] B. Babkin. Conditioned Reflexes; an Investigation of the Physiological Activity of the Cerebral Cortex. , 1929 .