To be like you to be liked by you: cultural effects on adjusting awareness information gathering behavior

Behavioral accommodation, the adjustment of one's own behavior to match that of other people, is prevalent in human communication, but people differ in the extent to which they accommodate each other. This paper presents a laboratory study examining how cultural background affects behavioral accommodation in awareness information gathering behaviors. Results suggested that members of collectivistic cultures (e.g., China) adjusted their behaviors to match those of their partners, when they were working with someone from other culture, whereas members of individualistic cultures (e.g.: the United States) did not accommodate when in the same situation. Our results suggest that accommodation exists even in online collaborations where no linguistic elements are involved, but this existence is affected by one's cultural background.

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