Examining the Effect of Self-Image Congruence, Relative to Education and Networking, on Conference Evaluation Through Its Competing Models and Moderating Effect

This study sought to elaborate on the effect of self-image congruence on conference evaluation by analyzing two competing nested models and the moderating effect of self-image congruence on the relationship between networking and attendee satisfaction. This study sampled members of a U.S. academic association who had previously attended its annual conference. Self-image congruence was found to significantly improve Model 2 (the proposed model) in evaluating a conference. Self-image congruence also moderated the networking-satisfaction path. In addition to networking and education, self-image congruence was found to affect conference evaluation by attendees. Findings of the study provided theoretical and practical implications for meeting organizers/planners to better design meetings.

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