The strategic design of buildings

Abstract The author introduces a basis for strategic design of buildings. He argues that strategic attitudes are the wisest way to set out for distant but successful results when the actual form of the end product cannot be anticipated in advance. This new approach has two aims. First, it is intended to improve the viability of buildings in relation to their use, quality and value over time. Second, it sets out to encourage a more dynamic attitude so that buildings are planned strategically, designed strategically and are managed in a more strategic fashion. It is hoped that the addition of the strategic component will, with development and experimentation, provide a more secure basis for the formative decisions of design.