The Visual Construction and Cultural Characterization of Digital Products

As a material carrier of containing,displaying and transferring digital information,digtal products are characterized by an emphasis on appearnce aesthetics,connecting the invisible inner information and visible outer structure with interactive interface,including brand-new visual experience triggered by creating "virtual environment",which not only stimulates visual attraction,but also deepens the perception and reliance of people on digital world.Simultaneously,as a material cultural symbol of digital world,digital products are the characterization of such cultural phenomena as the New Expressionism,Informatization way of life,and the consumer technology trend,showing the cultural value of digital lifestyle.In a visul-dominated society,the digital product is a visual text combined with artistry and technicality.