Method and device for pushing value added service information and electronic device

The invention discloses a method and device for pushing value added service information and an electronic device. The method for pushing value added service information comprises steps of obtaining candidate service added information according to a value added service throw-in request, using service characteristic information and value added service information model of each piece of service added value information to calculate a corresponding charging coefficient, calculating eCPM according to the charging coefficient, writing extracted service characteristic information of value added service information into a general dimension group to obtain a dimension group of the value added service information, inquiring a mapping relation between the dimension group and a eCPM correction coefficient according to a charging type of the service added service information to obtain an eCPM correction coefficient which is mapped by the dimension group of the value added service information, applying the eCPM correction coefficient to a eCPM correction formula to obtain a corrected eCPM of each piece of value added service information and performing sequencing according to the corrected eCPM obtained through calculation and pushing value added service information which is sequenced. The method and device for pushing value added service information and electronic device can improve value added service information pushing efficiency.