The Measurement of End-User Computing Satisfaction of Online Banking at Branches of Hamadan Province Agricultural (Keshvarzi) Bank

By development of information technology, new concepts and phenomena have been created in human life. Electronic business is one of these concepts, and one of the necessary instruments to develop electronic business is online banking, but each new technology must be localized with culture and traditions of the society corresponding with people’s needs in order to cause technology adoption and to increase customer satisfaction. In line with this objective, the researchers examined variables of EUCS based on customer satisfaction. Using the information obtained through library research and interviews conducted with teachers and banking experts in Iran, a questionnaire was prepared and delivered to the customers used the online banking services. The questionnaires consisted of 24 cloze tests and one open question that were studied by SPSS software. Using correlation analysis method and stepwise regression analysis, the data were analyzed and finally the hypotheses of the research were confirmed, and it was showed that timeliness of the provided services was at the first step of importance, the content of the provided services was at the second step, the accuracy of the provided services was in the third step,the ease of using the provided services was at the fourth step and the format of the provided services was at fifth step of importance that were affected on customer satisfaction.