The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy

List of figures List of tables Acknowledgments 1. Introduction 2. Dialogue: a standard for campaign discourse 3. Understanding campaigns: background, theory, and methods 4. The ventriloquist's hand: a game-theoretic model of campaigns 5. Duck or Punch? Dialogue in a California Gubernatorial Election 6. Dialogue and its effects in contemporary American elections 7. Explaining and predicting the occurrence of dialogue 8. Conclusion: toward more substantive campaign discourse Appendix A. Analysis of the model of campaigns in mass elections Appendix B. Experimental procedures References Index.