Watching Children Watch Television

The national pastime of American children is watching television. They spend perhaps 20% of their waking hours in front of TV sets, cumulatively more time than they spend in school (Lyle & Hoffman, 1972a, b). Although there has been some research interest in the social and cognitive impact of television (cf. Liebert, Neale, & Davidson, 1973; Stein & Friedrich, 1975), there have been few studies on the nature and development of TV viewing itself. There has been little information on how children watch, why they watch, or what they watch.

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