Critical success factors of green manufacturing for achieving sustainability in Indian context

ABSTRACT Due to growing awareness about environment protection, firms are forced to implement environmental practices to enhance their green image. Sustainability and green branding have seen special interest from different business disciplines including information management, marketing, supply chain management, etc. The growing concern for environment and related issues owed by economic and ecological impact. The aim of this paper is to identify and analyse the critical success factors (CSFs) of green manufacturing (GM) behind successful achievement of environment sustainability in Indian manufacturing industry. In this research, CSFs of GM and its sub-factors derived from extensive literature review. The reliability of these factors was checked by calculating the Cronbach’s alpha. The pair-wise comparison method of analytical hierarchy process (AHP) was used for finalisation the priority of CSFs after calculating the internal consistency. This key area for improvement recommends the set of measures for improving the implementation of GM practices in Indian organisations. This study result has realised the identification, interaction, weightage and rank of identified CSFs of GM in Indian manufacturing industries. The SAP-LAP analysis and construct validation of three case studies are carried out. This validation has examined the extent and effectiveness of proposed GM framework in Indian context.

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