论文信息 - The relative importance of industrial promotion tools

The relative importance of industrial promotion tools

Abstract This article describes a survey of the perceptions of organizational buyers regarding the extent to which their purchasing decisions are influenced by various promotional tools. The results of this survey provide some practical implications for industrial marketers regarding the relative effectiveness of various promotional tools and the relative emphasis that they should place on each of them.

Ananthanarayanan Parasuraman | A. Parasuraman

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