The Influence of Indoor Spatial Context on User Information Behaviours

Through analysing a large data set of Web logs collected at a shopping mall, this study shows that the indoor spa- tial context significantly influences the information contents users search for and access on the Web. Specifically, this study shows that (1) at different locations of a large-scale in- door retail space, users tend to access different kinds of Web pages; (2) at indoor locations with similar context, users tend to request similar Web pages. These findings support a range of research questions in the context of information behaviour research, from a fresh understanding of mobile Web usage in indoor spaces to new applications of mobile surfing that matches users' dynamic indoor spatial context.