PREDICTION OF ENERGY CONSUMPTION AND URBAN AIR POLLUTION REDUCTION IN E-SHOPPING ADOPTION

The increasing use of internet in different tasks, including E-shopping can be considered as a crucial alternative approach to decrease the problems throughout the mega cities especially metropolitans. Among the most substantial and positive results of this approach are reduction of private vehicle traffic for shopping purposes, energy consumption and also air pollution. For this purpose, District 1, of Tehran, among total 22 districts of this metropolitan, has been selected because of high traffic and air pollution level. Using distribution of 500 questionnaires, including 10 closed questions, randomly among the habitants, this study aims to analysis data according to data frequency method and relation between daily inner travels and traveled distances for shopping purposes. The results show that among total habitants (320,800) of the study area, 87,241 persons possess private vehicle which result in approximately 89,867 trips for shopping purposes (supermarkets or grocery stores). Suffering from high level of air pollution, 55% of respondents greatly considered e-shopping to play a crucial role in reduction of different kinds of pollution, while 10% have rejected the efficiency of this method and the other 39% have not had any clear idea. Finally, it is concluded that e-shopping is an effective method in reduction of air pollution and can lead to considerable decrease of energy consumption (71%) and air pollution (39%) resulted from substitution of delivery vans with personal trips for supermarket goods.