Website characteristics, user characteristics and purchase intention: mediating role of website satisfaction

Present research examines the mediation effects of website satisfaction on the relationship between website and user characteristics, and purchase intention. The website and user characteristics are presented in terms of their information and entertainment properties (i.e., profiles). The results reveal that website satisfaction mediates the relationship between purchase intention and website characteristics. The relevant characteristics of the website are informativeness, organisation of information elements, entertainment properties and organisation of entertainment elements. The significant mediating effect of website satisfaction is also obtained for the relationship between purchase intention and a user characteristic, namely, information seeking tendency.

[1]  Glenn B. Voss,et al.  Determinants of online channel use and overall satisfaction with a relational, multichannel service provider , 2003 .

[2]  John G. Lynch,et al.  Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution , 2000 .

[3]  David M. Szymanski,et al.  E-satisfaction: an initial examination , 2000 .

[4]  Valerie J. Trifts,et al.  Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids , 2000 .

[5]  Thomas W. Malone,et al.  Toward a Theory of Intrinsically Motivating Instruction , 1981, Cogn. Sci..

[6]  Kathy Hammond,et al.  Fun and Work on the Web: Differences in Attitudes Between Novices and Experienced Users , 1998 .

[7]  Steve Muylle,et al.  The role of pleasure in web site success , 2006, Inf. Manag..

[8]  Chris Janiszewski,et al.  The Influence of Avatars on Online Consumer Shopping Behavior , 2006 .

[9]  Lenita M. Davis,et al.  Atmospheric qualities of online retailing: A conceptual model and implications , 2001 .

[10]  Ming-Hui Huang,et al.  Web performance scale , 2005, Inf. Manag..

[11]  Alok Gupta,et al.  GIST: A Model for Design and Management of Content and Interactivity of Customer-Centric Web Sites , 2004, MIS Q..

[12]  K. E. Barron,et al.  Testing Moderator and Mediator Effects in Counseling Psychology Research. , 2004 .

[13]  Jakob Nielsen,et al.  Designing Web Usability: The Practice of Simplicity , 1999 .

[14]  John D'Ambra,et al.  Emerging factors in user evaluation of the World Wide Web , 2001, Inf. Manag..

[15]  M. Zuckerman.  Sensation Seeking : Beyond the Optimal Level of Arousal , 1979 .

[16]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[17]  Sirkka L. Jarvenpaa,et al.  Consumer trust in an Internet store , 2000, Inf. Technol. Manag..

[18]  R. Oliver.  A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions , 1980 .

[19]  Terry L. Childers,et al.  HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR , 2001 .

[20]  A. Parasuraman,et al.  Reassessment of expectations as a comparison standard in measuring service quality: Implications , 1994 .

[21]  Anne P. Massey,et al.  Cultural differences in the online behavior of consumers , 2002, CACM.

[22]  Mark P. Leach,et al.  Building customer relations over the Internet , 2002 .

[23]  Albert A. Angehrn.  Designing mature internet business strategies: The ICDT model , 1997 .

[24]  Sheng Wu,et al.  Integrating perceived playfulness into expectation-confirmation model for web portal context , 2005, Inf. Manag..

[25]  Fred D. Davis,et al.  Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1 , 1992 .

[26]  David Mazursky,et al.  A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process , 1983 .

[27]  Donna L. Hoffman,et al.  Measuring the Customer Experience in Online Environments: A Structural Modeling Approach , 2000 .

[28]  R. Oliver.  Satisfaction: A Behavioral Perspective On The Consumer , 1996 .

[29]  Miyoung Jeong,et al.  Adaptation of an information quality framework to measure customers’ behavioral intentions to use lodging Web sites , 2001 .

[30]  G. Mcdougall,et al.  A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics , 2005 .

[31]  Mary Jo Bitner,et al.  Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters , 2000 .

[32]  Richard A. Spreng,et al.  Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business‐to‐business, services context: an empirical examination , 1997 .

[33]  Mary Jo Bitner,et al.  The Service Encounter: Diagnosing Favorable and Unfavorable Incidents: , 1990 .

[34]  P. Korgaonkar.  A Multivariate Analysis of Web Usage , 1999 .

[35]  Young-Gul Kim,et al.  Identifying key factors affecting consumer purchase behavior in an online shopping context , 2003 .

[36]  I. Ajzen,et al.  Understanding Attitudes and Predicting Social Behavior , 1980 .

[37]  Bernd Stauß,et al.  The qualitative satisfaction model , 1997 .

[38]  Steve Muylle,et al.  The conceptualization and empirical validation of web site user satisfaction , 2004, Inf. Manag..