A Virtual Practice Environment to Develop Communication Skills in Pharmacy Students

Objective. To develop communication skills in second-year pharmacy students using a virtual practice environment (VPE) and to assess students’ and tutors’ (instructors’) experiences. Design. A VPE capable of displaying life-sized photographic and video images and representing a pharmacy setting was constructed. Students viewed prescriptions and practiced role-playing with each other and explored the use of nonverbal communication in patient-pharmacist interactions. The VPE experiences were complemented with lectures, reflective journaling, language and learning support, and objective structured clinical examinations (OSCEs). Assessment. Most students believed the VPE was a useful teaching resource (87%) and agreed that the video component enabled them to contextualize patient problems (73%). While 45% of students questioned the usefulness of watching the role plays between students after they were video recorded, most (90%) identified improvement in their own communication as a result of participating in the tutorials. Most tutors felt comfortable using the technology. Focus group participants found the modified tutorials more engaging and aesthetically positive than in their previous experience. Conclusion. The VPE provided an effective context for communication skills development classes.

[1]  D. Hamilton,et al.  Empathy as a communication strategy in the pharmacy — a study based on cognitive and behavioural analysis , 2000 .

[2]  J. Lonie,et al.  Assessing Pharmacy Student Self-Reported Empathic Tendencies , 2005, American Journal of Pharmaceutical Education.

[3]  Luke Bracegirdle,et al.  The Formative Developmental Evaluation of an Online Module in Health Promotion using Asynchronous Computer-Mediated Communication , 2003 .

[4]  R. Herrier,et al.  Improvisational exercises to improve pharmacy students' professional communication skills. , 2009, American journal of pharmaceutical education.

[5]  Nancy McNaughton,et al.  Creating, Monitoring, and Improving a Psychiatry OSCE , 2002, Academic psychiatry : the journal of the American Association of Directors of Psychiatric Residency Training and the Association for Academic Psychiatry.

[6]  J. Lonie,et al.  Does the Addition of Writing Into a Pharmacy Communication Skills Course Significantly Impact Student Communicative Learning Outcomes? A Pilot Study , 2010, Journal of pharmacy practice.

[7]  Experiential Placements: Nurturing Interactive Pharmacists By Planning and Scaffolding for Improved Communication , 2008 .

[8]  D. Schoen Educating the reflective practitioner , 1987 .

[9]  C. Parkhurst A communication course for a linguistically diverse student population. , 2007, American Journal of Pharmaceutical Education.

[10]  Lourdes G Planas,et al.  A systems approach to scaffold communication skills development. , 2008, American journal of pharmaceutical education.

[11]  R. Shah Improving Undergraduate Communication and Clinical Skills: Personal Reflections of a Real World Experience , 2004 .

[12]  D. Volmer,et al.  How pharmacy students interpret ‘silence’ in pharmacist‐customer communications , 2008 .

[13]  M. Airaksinen,et al.  Practicing pharmacists' patient counseling skills in the context of reflectivity , 2005 .

[14]  D. Kolb,et al.  Learning Styles and Learning Spaces: Enhancing Experiential Learning in Higher Education , 2005 .

[15]  L. Blom,et al.  Community pharmacy and patient-oriented activities: the Dutch case. , 2002, Patient education and counseling.

[16]  J. Lonie Learning through self-reflection: understanding communication barriers faced by a cross-cultural cohort of pharmacy students , 2010 .

[17]  S. G. Thomas A Continuous Community Pharmacy Practice Experience: Design and Evaluation of Instructional Materials. , 1996 .

[18]  Alicia S Bouldin,et al.  "Blogging" about course concepts: using technology for reflective journaling in a communications class. , 2006, American journal of pharmaceutical education.

[19]  Fadia T Shaya,et al.  The case for cultural competence in health professions education. , 2006, American journal of pharmaceutical education.

[20]  P. Heaton,et al.  A service-learning elective to promote enhanced understanding of civic, cultural, and social issues and health disparities in pharmacy. , 2007, American journal of pharmaceutical education.

[21]  R. A. Robinson,et al.  Selecting Pharmacy Students with Appropriate Communication Skills , 2006 .

[22]  Monica Holiday-Goodman,et al.  Development of a Teaching Module on Written and Verbal Communication Skills. , 1994 .

[23]  E. Lust,et al.  Emotional intelligence instruction in a pharmacy communications course. , 2006, American journal of pharmaceutical education.

[24]  C. A. Bond,et al.  Prepharmacy Predictors of Success in Pharmacy School: Grade Point Averages, Pharmacy College Admissions Test, Communication Abilities, and Critical Thinking Skills , 2001, Pharmacotherapy.

[25]  Nathaniel M Rickles,et al.  The impact of a standardized patient program on student learning of communication skills. , 2009, American journal of pharmaceutical education.

[26]  Joseph M. Lalopa,et al.  Impact of Patient Empathy Modeling on pharmacy students caring for the underserved. , 2008, American journal of pharmaceutical education.

[27]  Amit S. Patel,et al.  RESEARCH ARTICLES Intercultural Disposition and Communication Competence of Future Pharmacists , 2004 .

[28]  S. Hasan,et al.  A tool to teach communication skills to pharmacy students. , 2008, American journal of pharmaceutical education.

[29]  Anun Chaikoolvatana,et al.  American Journal of Pharmaceutical Education 2003; 67 (1) Article 16. RESEARCH ARTICLES Evaluation of a Multimedia Case-History Simulation Program for Pharmacy Students , 2022 .

[30]  Deepti Vyas,et al.  Reinforcing Cultural Competency Concepts During Introductory Pharmacy Practice Experiences , 2010, American Journal of Pharmaceutical Education.

[31]  C. Cullander,et al.  Implementation and Evaluation of Cultural Competency Training for Pharmacy Students , 2004, The Annals of pharmacotherapy.

[32]  Zubin Austin,et al.  Evaluating the accuracy of pharmacy students' self-assessment skills. , 2007, American journal of pharmaceutical education.

[33]  R. Ladyshewsky,et al.  Communication skill development in health professional education: the use of standardised patients in combination with a peer assessment strategy. , 1997, Journal of allied health.